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DRAAK 360 NL

Brand identity is a set of visual components that represents a company’s ideas and allows customers to remember a brand and distinguish it from dozens of others. It helps shape consumers’ perceptions about a company, build loyalty and trust,

and make a brand memorable.

Service

Identity & Branding, Marketing Strategy, Online - Offline Visual Design

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Brand identity is a set of visible elements like logo, design, and color that helps a brand stand out among its competitors in consumers’ minds. A business owner’s team selects a name, develops a logo, crafts messages and a certain way of communication, creates shapes and visuals, and uses colors

to shape a specific image in the minds of consumers. Brand image is the perception a consumer

has about a particular brand after interacting with it. Simply put, it’s a result of a company’s team’s efforts to create a brand identity. If it is successful, they shape a positive image. Now it’s time to walk you through the main components of brand identity.

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Dragons fly high!

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