DRAAK 360 NL
Brand identity is a set of visual components that represents a company’s ideas and allows customers to remember a brand and distinguish it from dozens of others. It helps shape consumers’ perceptions about a company, build loyalty and trust,
and make a brand memorable.
Service
Identity & Branding, Marketing Strategy, Online - Offline Visual Design
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Brand identity is a set of visible elements like logo, design, and color that helps a brand stand out among its competitors in consumers’ minds. A business owner’s team selects a name, develops a logo, crafts messages and a certain way of communication, creates shapes and visuals, and uses colors
to shape a specific image in the minds of consumers. Brand image is the perception a consumer
has about a particular brand after interacting with it. Simply put, it’s a result of a company’s team’s efforts to create a brand identity. If it is successful, they shape a positive image. Now it’s time to walk you through the main components of brand identity.
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Dragons fly high!
